scientific conference of lau
Title Features of Sense-Bearing Structure of Political Pre-Election PR Publications
Author Elina V. Bulatova
About the author
DOI 10.35853/UfH-RMP-2019-J04
Section Journalism, Advertising & Public Relations
Year Index UDK 323.23:81’42 Pages 326–334
Abstract An election period involves a substantial growth in the flow of messages addressed to voters. News PR publications constitute a significant share of these messages; they have a number of structural and content features whose description with a comprehensive approach using linguo-stylistic and discursive textual analysis seems necessary to assess the political discourse’s impact potential. Pre-election PR publications modeling messages within non-direct communication include a dyadic sense-bearing structure evidenced by the presence of two main thoughts and two analytical estimates of the presented situations in the text’s logical pattern, corresponding to two addresser’s intentions – the explicit and the implicit one. Explicit elements have to do with the presentation of the publication’s newsworthy event; the implicit ones create a favorable image of the basic PR subject and contain recommendations of electoral nature. Such dual construction of media text’s sense-bearing structure is considered to be defective in the practice of literary editing but it is a certain pragmatic norm for political pre-election PR texts. Another feature of the abovementioned materials’ sense-bearing structure is the semantic uncertainty of a number of components and/or uncertainty of the logical links between them. Abandoning H. P. Grice’s premises – producing implicit meanings and semantically uncertain elements – has the purpose of creating an impacting effect whose assessment determines the prospects of subsequent research of news PR texts within the pre-election discourse.
  • sense-bearing textual structure
  • political discourse
  • political PR
  • nondirect communication
For citation Bulatova EV. Features of Sense-Bearing Structure of Political Pre-Election PR Publications. In: Zaks LA, Semitko AP, Mitsek SA, et al. (еds.) Russian Man and Power in the Context of Dramatic Changes in Today’s World: Collection of academic papers from the 21st Russian scientific-practical conference (with international participation) (Yekaterinburg, April 12–13, 2019). Yekaterinburg: Liberal Arts University – University for Humanities; 2019. p. 326–334. Available from: doi:10.35853/UfH-RMP-2019-J04.
License Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Article language russian
  • 1. Dementyev VV. Nepryamaya kommunikatsiya i ee zhanry [Non-Direct Communication and its Genres]. Saratov: Saratov University Press; 2000. 248 p. (In Russ.).
  • 2. Krivonosov AD. PR-tekst v sisteme publichnykh kommunikatsii [PR Text in the System of Public Communications]. Saint Petersburg: Petersburg Oriental Studies; 2002. 288 p. (In Russ.).
  • 3. Maidanova LМ. Kritika rechi i literaturnoe redaktirovanie [Speech Criticism and Literary Editing]. Yekaterinburg: University for Humanities Press; 2001. 256 p. (In Russ.).
  • 4. Maidanova LМ. Ocherki po prakticheskoi stilistike [Essays on Practical Stylistics]. Sverdlovsk: Ural University Press; 1986. 184 p. (In Russ.).
  • 5. Slovar’ inostrannykh slov [Dictionary of Foreign Words]. Moscow: Russkiy yazyk; 1987. 608 p. (In Russ.).
  • 6. Evgenieva AP. (ed.) Slovar’ russkogo yazyka : v 4 t. T. 1 [Russian Dictionary: in 4 vol. Vol. 1]. Moscow: Russkiy yazyk; 1981. 698 p. (In Russ.).
  • 7. Evgenieva AP. (ed.) Slovar’ russkogo yazyka : v 4 t. T. 2 [Russian Dictionary: in 4 vol. Vol. 2]. Moscow: Russkiy yazyk; 1983. 736 p. (In Russ.).
  • 8. Tolkunova EG. Semanticheskoe opisanie sovremennykh russkikh reklamnykh tekstov: Suggestologicheskii aspekt [Suggestology Outline of Contemporary Russian Advertising Texts]. Barnaul: Altai State University; 1998. 184 p. (In Russ.).
  • 9. Formanovskaya NI. Rechevoe obshchenie: kommunikativno-pragmaticheskii podkhod [Speech Communication: Communicative and Pragmatic Approach]. Moscow: Russkiy yazyk; 2002. 216 p. (In Russ.).
  • 10. Sheigal EI. Semiotika politicheskogo diskursa [Semiotics of Political Discourse]. Moscow: Gnosis; 2004. 326 p. (In Russ.).
  • 11. Na smenu! [Taking Over!]: Informational Bulletin of Alexander Ivanov, Gubernatorial Candidate of the Kirovgrad Oblast. 31.08.2017. (In Russ.).
  • 12. van Dijk TA. Political discourse and political cognition. In: Chilton PA, Schaffner Ch. (eds.) Politics as Text and Talk. Analytical approaches to political discourse. Amsterdam: Benjamins; 2002. p. 204–236.
  • 13. Geeraerts D. Paradigm shifts in Linguistics. In: Cognitive studies of language. Vol. 34: Cognitio and Communicatio in today’s globalised world: papers of the 8th International Congress on Cognitive Linguistics. October 10–12, 2018. Moscow: Lomonosov Moscow State University; 2018. 984 p.
  • 14. Grice HP. Logic and Conversation. In: Cole P, Morgan JL. (eds.) Syntax and Semantics. Vol. 3: Speech Acts. New York: Academic Press; 1975. p. 41–58.
Submitted 11.07.2019
Accepted 15.08.2019